billionaire boys club ice cream
Luxury streetwear pioneer founded by Pharrell Williams and Nigo, blending astronaut motifs with pop-art graphics.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2003 in Tokyo by musician Pharrell Williams and A Bathing Ape creator Nigo, Billionaire Boys Club (BBC) and its skate-centric sister label, ICECREAM, helped define the blueprint for modern luxury streetwear. Rooted in the mantra “Wealth is of the heart and mind, not the pocket,” the brand emerged as a creative partnership that merged American hip-hop swagger with Japanese design precision.
Featured Items
Running Dog crew-neck sweater
$278.00
Running Dog hoodie
$224.00
Soft Serve Popover logo-print hoodie
$209.00
College-appliqué hoodie
$168.00$224.00
logo-appliqué hoodie
$192.00$216.00
burger print shirt
$235.00$267.00
Running Dog layered long-sleeveT-shirt
$110.00$122.00
Running Dog parachute trousers
$268.00$316.00
Running Dog crew-neck sweater
$278.00
Running Dog hoodie
$224.00
Soft Serve Popover logo-print hoodie
$209.00
College-appliqué hoodie
$168.00$224.00
logo-appliqué hoodie
$192.00$216.00
burger print shirt
$235.00$267.00
Running Dog layered long-sleeveT-shirt
$110.00$122.00
Running Dog parachute trousers
$268.00$316.00