Luxury streetwear pioneer founded by Pharrell Williams and Nigo, blending astronaut motifs with pop-art graphics.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2003 in Tokyo by musician Pharrell Williams and A Bathing Ape creator Nigo, Billionaire Boys Club (BBC) and its skate-centric sister label, ICECREAM, helped define the blueprint for modern luxury streetwear. Rooted in the mantra “Wealth is of the heart and mind, not the pocket,” the brand emerged as a creative partnership that merged American hip-hop swagger with Japanese design precision.