binaurale

Conceptualized in Miami, Binaurale was launched in late 2023 by the husband-and-wife duo of Arielle Elfassy, a fragrance expert with a background at Givaudan, and Jack Roizental, a visual designer. The brand aims to make niche perfumery more approachable for a younger audience by merging scent with a vibrant, art-driven narrative. Each fragrance is developed in collaboration with master perfumers like Jérôme Epinette and Clément Marx, who translate creative briefs filled with music, imagery, and emotion into unique olfactory experiences. Binaurale's identity is defined by a colorful, Y2K-inspired aesthetic, which Roizental describes as a "colorful explosion" of rave-esque blob graphics, extending to the globe-shaped caps on their bottles. The brand's name, a reference to hearing with two ears, alludes to the immersive, multi-sensory worlds it aims to create. Its debut collection features scents with evocative names like 'Happy Hardcore' and 'Supersolid,' which are designed to be genderless and encourage individual expression. The brand has quickly gained traction in the niche fragrance community and is available through select independent boutiques and online retailers.