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binibamba

UK-based baby lifestyle brand known for its trend-led, sustainably sourced merino sheepskin buggy liners and accessories.

ORIGIN

UK

PRICE TIER

premium

Founded in 2018 by former fashion buyer Emma Grant, Binibamba emerged from a desire to modernize sheepskin baby accessories. Grant sought to replace the bland, yellowish liners on the market with stylish, high-quality alternatives, creating a brand centered on trend-led design and natural materials. The label’s signature products are its super-soft merino sheepskin “Snugglers,” designed to fit any buggy, bassinet, or bouncer and provide natural temperature regulation for infants. The collection also includes merino booties, snugglevests, and wrigglemats, all handcrafted with a focus on longevity and slow fashion principles.

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