bio-oil

Launched in 1987 by German chemist Dieter Beier in South Africa, Bio-Oil was born from research into the benefits of oil-based skincare. The brand's hero product, the Skincare Oil, was a market anomaly at a time when creams and lotions dominated. After a quiet decade, the brand was acquired in 2000 by brothers Justin and David Letschert, who repositioned it based on powerful user testimonials. They highlighted its effectiveness for scars and stretch marks, transforming it into a global phenomenon.

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