The luxury creative studio of Birkenstock, known for premium materials and high-fashion collaborations.
ORIGIN
Germany
Named for the year the Birkenstock family first entered the shoemaking archives, Birkenstock 1774 is the German house’s dedicated luxury division and creative innovation studio. Launched in 2019 with a showroom in Paris, the line reimagines the brand’s orthopedic roots through a high-fashion lens, elevating the humble cork-footbed sandal into a coveted design object. The collection is defined by its use of supreme materials—such as full-grain leather footbeds that replace the standard suede, chrome-free leathers, and hardware developed exclusively for this tier.