New York-based streetwear brand known for its viral, crystal-embellished denim and opulent, narrative-driven designs.
ORIGIN
USA
PRICE TIER
premium
Founded in March 2024 by Parsons-trained designer Cheer Guo and partners Cheng Lin and Huaijin Wang, Birth of Royal Child (BORC) is a streetwear label with roots in New York and China. The brand achieved viral recognition shortly after its launch with its signature “20K Diamond Jeans,” a style featuring thousands of hand-placed Swarovski crystals that was quickly adopted by influential figures in music and culture, including Playboi Carti and Future. The brand’s design philosophy is built on the idea of the wearer as “The Chosen One,” blending playful, high-fashion embellishments with streetwear silhouettes.