Swedish sports fashion brand known for its vibrant, performance-driven underwear and activewear.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 1984 in Stockholm, Sweden, Björn Borg was established to channel the athletic prowess and iconic status of the legendary tennis player into a dynamic sports fashion brand. Initially focused on sports apparel, the brand quickly revolutionized the men's underwear market with the introduction of the Classic Shorts 3201, a groundbreaking design featuring flat-lock seams and a bold, expressive aesthetic. Today, Björn Borg is celebrated for its vibrant prints, comfortable fits, and performance-driven activewear that bridges the gap between athletic functionality and everyday style.