American hardware and home improvement brand known for its accessible, consumer-friendly power tools and appliances.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1910 in Baltimore, Maryland, by S. Duncan Black and Alonzo G. Decker, Black+Decker is an American manufacturer of power tools, hardware, and home appliances. The brand revolutionized the industry in 1916 by inventing the first portable electric drill with a pistol grip and trigger switch, laying the groundwork for the modern power tool market. Today, Black+Decker is positioned as a consumer-friendly, entry-level brand aimed at DIYers and homeowners, offering a broad range of accessible products from cordless drills and outdoor yard care equipment to kitchen appliances and vacuums.