Danish menswear brand known for its contemporary European style and carefully crafted denim collections.
ORIGIN
Denmark
PRICE TIER
affordable
SPECIALIZATION
MEN
Founded in 1993, Blend is a Danish menswear brand that offers a powerful selection of contemporary European styles and carefully crafted jeans built for real living. With a foundation in true craftsmanship, the brand has a curious and ambitious nature, constantly exploring new ways to combine denim with current trends. The collections are designed for the style-conscious individual who appreciates trendsetting designs that are also comfortable and practical for everyday wear. Core products include a range of denim fits, alongside casual staples like knitwear, hoodies, jackets, and t-shirts, all reflecting a versatile and modern approach to menswear.
$53.00$71.00
$54.00$112.00
$51.00$112.00
$24.00$57.00
$24.00$64.00
$24.00$43.00
$53.00$71.00
$54.00$112.00
$51.00$112.00
$24.00$57.00
$24.00$64.00
$24.00$43.00
This brand bio on the fashion retail aggregator Lyst identifies Jens Poulsen as the founder of the Danish brand Blend in 1993, highlighting its focus on authentic and rough denimwear collections.
A case study from a brand consultant detailing the 2022 global brand repositioning and strategic transformation of Blend. The project focused on revitalizing the denim brand with a new, vital mission and identity.
This official history from parent company DK Company outlines the brand's journey, including its acquisition in 2012 and the 2014 launch of the sub-brand "Casual Friday by Blend," aimed at a more sophisticated city man.