French independent label known for modernizing traditional Bleu de Chine workwear with durable, indigo-dyed fabrics.
ORIGIN
France
PRICE TIER
mid
SPECIALIZATION
MEN
Founded in 2016 by Atman Lamri in Marseille, BLEU® is an independent label rooted in the heritage of Bleu de Chine—the iconic indigo workwear historically worn by sailors, workers, and peasants. The brand modernizes this traditional uniform through a minimalist, sustainable approach, focusing on durability and timeless style. BLEU® operates on a philosophy of "Repeats, Refines, Reworks," prioritizing slow evolution over rapid seasonal renewal.
$105.00$150.00
$150.00
$84.00$120.00
$91.00$130.00
$80.00
$126.00$180.00
$66.50$95.00
$85.00
$105.00$150.00
$150.00
$84.00$120.00
$91.00$130.00
$80.00
$126.00$180.00
$66.50$95.00
$85.00