bleu
French independent label known for modernizing traditional Bleu de Chine workwear with durable, indigo-dyed fabrics.
ORIGIN
France
PRICE TIER
mid
Founded in 2016 by Atman Lamri in Marseille, BLEU® is an independent label rooted in the heritage of Bleu de Chine—the iconic indigo workwear historically worn by sailors, workers, and peasants. The brand modernizes this traditional uniform through a minimalist, sustainable approach, focusing on durability and timeless style. BLEU® operates on a philosophy of "Repeats, Refines, Reworks," prioritizing slow evolution over rapid seasonal renewal.
Featured Items
Avy Bikini Bottom
$95.00
Jovie Crop Top
$150.00
Marine Pareo Cover-up
$155.00
Zadia Pants
$220.00
Laya Kids Shorts
$75.00
Bea Bikini Top
$180.00
Vichy Crop Top
$150.00
Clarabelle Kids Shirt
$75.00
Avy Bikini Bottom
$95.00
Jovie Crop Top
$150.00
Marine Pareo Cover-up
$155.00
Zadia Pants
$220.00
Laya Kids Shorts
$75.00
Bea Bikini Top
$180.00
Vichy Crop Top
$150.00
Clarabelle Kids Shirt
$75.00