Contemporary swimwear brand known for its sophisticated prints, supportive fits, and "ageless" resort-ready aesthetic.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2010 by veteran designer Rod Beattie, Bleu by Rod Beattie is a contemporary swimwear label rooted in the vibrant lifestyle of Southern California. Beattie, a former student of Otis College of Art and Design with two decades of experience at heritage labels like La Blanca and Anne Cole, launched the brand to bridge the gap between young contemporary trends and the sophisticated needs of the modern woman. The brand is widely recognized for its "ageless attitude," prioritizing universally flattering silhouettes that offer substantial support without sacrificing style.