bliss

Founded in 1996 by esthetician Marcia Kilgore in New York City, Bliss ignited the modern spa revolution before transitioning into a globally recognized skincare and body care brand. Originally catering to a celebrity clientele with its signature SoHo spa, the brand has since democratized its approach, bringing spa-inspired formulations to the mass market. Known for its playful branding, bright packaging, and accessible price points, Bliss offers a wide range of products, from its popular Lemon & Sage body butter to the Clear Genius skincare line. The brand targets consumers seeking fun, straightforward self-care solutions rather than clinical transformations. Its core product lines feature lightweight moisturizers, gentle exfoliants, and vibrant masks described in sensory, approachable terms.

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