Los Angeles-based indie label known for its artist-designed graphic t-shirts and underground streetwear aesthetic.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2004 in Los Angeles by Mitra Khayyam, Blood Is The New Black emerged as a pioneering force in the indie streetwear scene by transforming the classic t-shirt into a canvas for underground art. Khayyam, whose background at Parsons School of Design informed her thesis on democratizing art through apparel, built the brand as a collaborative platform for emerging illustrators, photographers, and designers.