blue de genes
Danish menswear label known for its heritage-inspired denim and craft-focused, timeless apparel.
ORIGIN
Denmark
PRICE TIER
premium
Founded in Kolding, Denmark in 2010 by Ole Madsen, Blue de Gênes is a menswear label deeply rooted in the historical origins of denim. Taking its name from 'Bleu de Gênes'—the French term for the blue workwear worn by dockworkers in Genoa over 400 years ago—the brand honors this legacy through meticulous craftsmanship and traditional production methods.
Featured Items
BGenric Hope short-sleeve shirt
$185.00$219.00
Giacomo Tim faded-effect jeans
$327.00$392.00
Paulo Pavia chino trousers
$174.00$280.00
Enrico Mida striped shirt
$222.00$262.00
diamond-knit polo shirt
$166.00$201.00
pointelle-knit Billy cardigan
$216.00$262.00
Vinci whiskered jeans
$210.00$330.00
BGvinci Black OD slim-fit jeans
$243.00$295.00
BGenric Hope short-sleeve shirt
$185.00$219.00
Giacomo Tim faded-effect jeans
$327.00$392.00
Paulo Pavia chino trousers
$174.00$280.00
Enrico Mida striped shirt
$222.00$262.00
diamond-knit polo shirt
$166.00$201.00
pointelle-knit Billy cardigan
$216.00$262.00
Vinci whiskered jeans
$210.00$330.00
BGvinci Black OD slim-fit jeans
$243.00$295.00