Brooklyn-based beauty brand known for its vegan, island-inspired sun and body care celebrating sunkissed skin.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 in Brooklyn by Chelsea Pinky Rojas, Glynn Pogue, and Sade Parham—the hosts of the popular podcast Black Girls Texting—Blue Water Girls is a beauty brand rooted in a love for travel and coastal escapades. Inspired by their own wanderlust and a desire to challenge historical stigmas around darker complexions and sun exposure, the founders created a line that champions a natural, post-vacation glow. The brand’s core product line focuses on sun and body care, featuring items like the Private Island Glow Tan Accelerant Serum and Private Island Body Oil. These products are formulated with moisturizing natural oils such as squalane, castor oil, and shea oil, designed to hydrate the skin while enhancing a natural tan.