blueman

Founded in 1974 in Rio de Janeiro by David Azulay, Blueman is an iconic Brazilian beachwear brand that helped define the country’s vibrant coastal aesthetic. Azulay, who initially started selling bikinis on Copacabana beach, revolutionized the swimwear industry with the invention of the denim bikini and the popularization of the men's "sunga" (a tailored swim trunk inspired by fighting shorts). The brand's ethos is deeply rooted in the energetic, sun-soaked lifestyle of Ipanema and Copacabana. Blueman is celebrated for its bold, tropical prints featuring exotic landscapes, macaw feathers, and vibrant fruits, alongside innovative silhouettes like the adjustable side-tie bikini.

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