Australian lifestyle and apparel brand born from the hit animated series, offering playful, family-focused everyday wear.
ORIGIN
Australia
PRICE TIER
affordable
Founded in 2018 in Brisbane, Australia, by creator Joe Brumm, Bluey began as an animated television series before evolving into a global lifestyle and apparel phenomenon. Inspired by Brumm’s own experiences raising two daughters, the brand captures the authentic, imaginative essence of childhood and modern family dynamics. What started as a beloved preschool show has expanded into a massive merchandising empire, offering everything from children's playwear and family-matching pajamas to adaptive clothing lines and adult streetwear collaborations.