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bob beauté

Norwegian beauty brand known for its minimalist, formula-first approach and multi-functional, high-performance essentials.

ORIGIN

Norway

PRICE TIER

premium

Founded in 2025 by Norwegian influencer Gine Margrethe, Bob Beauté is a formula-first beauty brand built on the concept of "beautility"—the idea that performance and everyday life need not compete. Margrethe, a mother and working professional, developed the line after a decade in the beauty industry, seeking to replace overwhelming routines with a curated selection of high-performing, multi-functional essentials. The brand’s minimalist aesthetic and pragmatic approach cater to those who demand luxury and efficiency without the fuss.

Featured Items

The Brow Gel

The Brow Gel

$38.00

The Brow Pencil

The Brow Pencil

$36.00

The Bronzer Brush

The Bronzer Brush

$69.00

The Face Mist

The Face Mist

$59.00

The Corrector

The Corrector

$34.00

The Lipliner

The Lipliner

$38.00

Mr. Gustave

Mr. Gustave

$219.00

The Mini Brush

The Mini Brush

$34.00