Colorado-based activewear brand known for its signature Technical Trucker hats and custom endurance sports headwear.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2014 in Boulder, Colorado, by outdoor industry veteran Kay Martin, BOCO Gear emerged to fill a gap in the endurance sports market for functional yet stylish headwear. Martin, who previously held leadership roles at Pearl Izumi and Headsweats, leveraged her deep industry expertise to create a brand that prioritizes both performance and aesthetic appeal. The brand is best known for inventing the Technical Trucker hat, which combines the casual attitude of a classic trucker with moisture-wicking fabrics and breathable mesh designed for rigorous training and racing.