bodega

Founded in 2006 in Boston by Jay Gordon, Dan Natola, and Oliver Mak, Bodega emerged as a pioneering concept in streetwear retail. The founders, rooted in the local art and hip-hop scenes, designed the store to be hidden behind the facade of a fully functioning corner store, turning retail into an act of discovery. Bodega quickly became a cultural institution, celebrated for its curation of hard-to-find Japanese labels, high-end technical apparel, and exclusive footwear.

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