body amplification devices

Founded in 2023 by Mario Serrano Puche, an architect whose family ran a shoe factory in Colombia, Body Amplification Devices (BAD) is a London-based creative practice redefining contemporary footwear. The brand operates at the intersection of fashion, technology, and sustainability, utilizing 3D printing to create hyper-individual, non-generic wearables. Moving beyond the limitations of traditional injection molding, BAD embraces the flexibility of small-scale, bespoke production.

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