bogner

Founded in Munich in 1932 by champion skier Willy Bogner Sr. and his wife Maria, Bogner is credited with inventing sports fashion. The brand began by creating functional yet stylish apparel for the German national ski team and quickly established a reputation for merging high performance with aesthetic appeal. Maria Bogner was the creative force who introduced revolutionary designs, including the iconic stirrup stretch pants in the 1950s that became so popular they were simply called “Bogners,” and the signature ‘B’ zipper pull. This fusion of technical innovation and fashionable silhouettes defined the brand’s identity as “athluxury.”

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