bonbom

Launched in Seoul in 2020 by designer Jo Bon Bom, BONBOM merges couture methods with a subversive streetwear sensibility. A graduate of London College of Fashion with experience at Y/Project, Jo was influenced by his anatomist father, inspiring a focus on silhouette and the human form. The brand is defined by its hybrid approach, deconstructing classic garments like blazers and hoodies and reimagining them with dramatic pleating, fetishwear details, and unexpected proportions. Drawing inspiration from cult films like *Blue Velvet* and *The Matrix*, the collections blend youthful rebellion with a sophisticated, tailored craft. BONBOM has gained significant global attention and is frequently worn by K-pop stars such as Blackpink and New Jeans, cementing its status as a rising force in avant-garde fashion.