New York-based lifestyle and confectionery brand known for its viral Swedish candy and design-forward aesthetic.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2017 in New York City by Swedish transplants Selim Adira, Robert Persson, and Leonard Schaltz, BonBon was born from a desire to bring authentic Scandinavian confectionery to the US. Rooted in the Swedish tradition of lördagsgodis (Saturday candy), the brand has transformed a nostalgic cultural ritual into a viral lifestyle phenomenon. BonBon imports its sweets directly from Sweden, ensuring high-quality ingredients, natural colorants, and a wide array of vegan and gluten-free options. The brand is best known for its signature pick-and-mix candy walls and its own line of BonBon Originals, including the popular Sour Wild Strawberry Fish and Candy Clouds.