British childrenswear brand known for its playful, durable knitwear and vibrant, imaginative designs.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2005 in Brighton, England, by former Sonia Rykiel knitwear designer Tracey Samuel, Bonnie Baby emerged from a desire for modern, high-quality baby knits that eschewed traditional pastel acrylics. Rooted in Samuel’s technical expertise, the brand launched with a capsule of cashmere and cotton knits, quickly gaining cultural traction when Gwyneth Paltrow purchased the signature "Apple of Daddy's Eye" sweater for her daughter. This early celebrity endorsement propelled the brand into the spotlight, leading to its adoption of the apple motif as a lucky charm and logo.