boochier

Founded in 2019 in Hong Kong by Chinese-Ghanaian designer Melinda Zeman, Boochier brings a playful, maximalist approach to the traditionally conservative fine jewelry space. Zeman, whose multicultural upbringing and childhood memories of trawling jade markets with her grandmother inform her aesthetic, designs pieces that bridge East and West with a sense of irreverence. The brand is defined by its signature Slinkee and Ties collections, which feature sculptural, rule-breaking silhouettes crafted from recycled 18k yellow gold, vibrant enamel, and high-quality diamond pavé.

See more