Swedish heritage brand known for its timeless, Scandinavian-inspired apparel and commitment to sustainable, high-quality craft.
ORIGIN
Sweden
PRICE TIER
premium
Founded in Stockholm in 1976 by Kenneth Andram and Peter Wilton, Boomerang is a Swedish fashion brand rooted in a love for the Scandinavian archipelago and classic, durable design. The brand’s philosophy centers on creating “clothing as friendship”—garments that are meant to endure, improve with age, and transcend fleeting trends. Core products include piqué and oxford shirts, robust knitwear, and outerwear, all reflecting a simple, quality-focused, and timeless style. The collections for both men and women are characterized by clean lines and natural materials, drawing inspiration from the sea and coastal life.