Milanese streetwear brand born from a viral graffiti project, known for its punk-romantic style and use of sustainable materials.
ORIGIN
Italy
PRICE TIER
contemporary
Born Romantic Milano emerged from the streets of Milan, beginning not as a label but as a viral graffiti campaign in 2019. Mysterious images of a withered flower with the words "Born Romantic" sparked curiosity across the city and on social media before being revealed as an art-driven streetwear project by creative director Alessio Bruno Pomioli. The brand's identity blends the rebellious energy of punk with a nostalgic, romantic softness, a concept Pomioli termed "Punk Romantic." Its values are rooted in a rebellion against social norms and a respect for nature.