born to stand out
South Korean niche fragrance house known for its provocative branding, gourmand scents, and rebellious aesthetic.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2022 by former investment banker Jun Lim in Seoul, South Korea, BORNTOSTANDOUT is a niche fragrance house built on the ethos of rebellion and unapologetic self-expression. Rejecting the conservative norms of his background, Lim created the brand to celebrate individuality, adopting the provocative motto "Who F***ing Cares?" The brand's visual identity is anchored in striking white bottles inspired by traditional Joseon dynasty porcelain, sharply contrasted with crimson red lettering to symbolize its unorthodox approach.
Featured Items
Sugar Addict 350ml Hand & Body Cream
$61.00
Sin & Pleasure Eau De Parfum
$230.00
Dirty Milk 15ml Eau De Parfum
$90.00
Dirty Milk Eau De Parfum
$220.00
Mad Honey X-rated Eau De Parfum
$230.00
Dirty Heaven Eau De Parfum
$230.00
Drunk Lovers 15ml Eau De Parfum
$90.00
Drunk Maple Eau De Parfum
$220.00
Sugar Addict 350ml Hand & Body Cream
$61.00
Sin & Pleasure Eau De Parfum
$230.00
Dirty Milk 15ml Eau De Parfum
$90.00
Dirty Milk Eau De Parfum
$220.00
Mad Honey X-rated Eau De Parfum
$230.00
Dirty Heaven Eau De Parfum
$230.00
Drunk Lovers 15ml Eau De Parfum
$90.00
Drunk Maple Eau De Parfum
$220.00