LA streetwear label known for its Old English typography and unapologetic defense of Venice Beach culture.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2013 by the late Chris “Spanto” Printup and Alex “2Tone” Erdmann, Born X Raised is a defiant love letter to the disappearing culture of Venice Beach. Rooted in Spanto’s indigenous Apache and Seneca heritage and his experiences in the Los Angeles penal system, the brand emerged as a visceral reaction to the gentrification erasing his neighborhood’s history.