Los Angeles streetwear label known for its bold typography and unapologetic celebration of Chicano and local culture.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2013 in Venice Beach by the late Chris "Spanto" Printup and Alex "2Tone" Erdmann, Born x Raised was created as a cultural bulwark against the rapid gentrification of Los Angeles. Spanto, who conceived the brand while incarcerated, used it to preserve the authentic, gritty history of the city he loved. The label is deeply rooted in Chicano heritage, surf-skate culture, and the raw realities of LA street life.