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Founded in 1924 in Metzingen, Germany, Hugo Boss AG has evolved from a workwear manufacturer into a global fashion house. While the company has a complex history, including its founder's involvement with the Nazi party, it has since become a leading name in the premium and luxury market. Today, the company operates a two-brand strategy with BOSS and HUGO. The core brand, BOSS, is known for its sharp, tailored suiting that defined a generation of professionals. Following a major brand refresh in 2022, the BOSS line now targets a millennial demographic with a broader aesthetic that merges classic tailoring with a more casual and modern approach.

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