both

Founded in 2016, both is a Parisian-based independent footwear brand that has carved a niche for itself by exploring the creative possibilities of natural rubber. With a background in chemistry, founder George Zhu has dedicated years to researching rubber, which is the cornerstone of the brand's identity. Both combines this expertise with high-quality leathers and other experimental materials to create footwear that is both durable and conceptually driven. The brand's design philosophy is a hybrid of Eastern and Western aesthetics, resulting in shoes that are at once minimalist and avant-garde. Both has gained significant traction in the fashion world, with its distinctive silhouettes seen on celebrities like Bella and Gigi Hadid, Jaden Smith, and Rosalía. The brand has also engaged in high-profile collaborations with designers and brands such as Jeanne Friot, Y's, and Charles & Keith, further cementing its status as a rising force in contemporary footwear. In addition to its signature footwear, both has expanded its offerings to include bags and other accessories, all while maintaining its commitment to innovative design and quality craftsmanship. The brand operates with a global perspective, with its creative hub in Paris and a presence in key fashion markets across Asia and the Americas.