Parisian couture house known for its minimalist, menswear-inspired tailoring and signature perfecto jackets.
ORIGIN
France
PRICE TIER
haute couture
Founded in 2010 by Bouchra Jarrar, a former studio director at Balenciaga under Nicolas Ghesquière, this Parisian house is celebrated for its rigorous, minimalist approach to haute couture. Jarrar, who briefly served as the artistic director of Lanvin (2016–2017), established her eponymous label as an antidote to the excess of the runway, focusing instead on "couture for day." Her aesthetic is defined by a sharp, menswear-inspired precision—think perfectly cut tuxedo trousers, trench coats, and her iconic, elevated biker jackets—softened by a distinctly Parisian, intellectual sensuality.