UK-based, Black-owned haircare brand specializing in plant-powered, sustainably-minded formulas for all types of curls.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2014 by Michele Scott-Lynch, Bouclème is a British haircare brand born from a personal mission to empower those with curly hair. After years of struggling with her own curls and seeing her daughters face similar frustrations, Scott-Lynch, who has a background in holistic medicine, developed a line rooted in natural, plant-based ingredients. The brand champions a simplified, three-step system—cleanse, condition, define—to achieve healthy, frizz-free curls without the use of sulfates, silicones, or parabens. The formulations are celebrated for their high concentration of active botanicals and fragrant essential oil blends.