bow wow

Founded in 2017 by vintage hunter Kenichi Gonmori in Tokyo, BOW WOW operates under the concept of "Diggin' In The Crates," a hip-hop ethos applied to garment history. The brand revives the golden era of 1990s street culture through masterfully aged garments and playful reinterpretations. Drawing from decades of subcultural reference material across hip-hop, skate, and grunge, BOW WOW samples and remixes vintage American workwear into something entirely new.

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