American contemporary brand known for its romantic, vintage-inspired womenswear and sustainable, natural-fiber designs.
ORIGIN
United States
PRICE TIER
contemporary
Founded by Maine native and Parsons-trained designer Beth Bowley, the eponymous label is rooted in a romantic, vintage-inspired aesthetic that defies traditional fashion conventions. After a successful two-decade career in New York City, Bowley returned to Rockland, Maine, where she opened her boutique fourTWELVE in 2007 and later launched the Studio 412 collection. The brand is celebrated for its feminine, slightly quirky charm, blending soft silhouettes with a touch of edge.