A heritage streetwear brand born from London's 1970s punk scene, known for its rebellious attitude and distinctive eagle logo.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded by Stephane Raynor in 1976, Boy London emerged from a King's Road boutique that quickly became an epicenter for the city's burgeoning punk and New Romantic movements. The brand's stark, bold graphics and its controversial eagle logo defined a rebellious, anti-establishment style, attracting a fervent following that included subculture insiders and cultural icons like Andy Warhol, Madonna, and Sid Vicious. The shop itself was a cultural hub, a meeting place for artists and musicians that cemented its role as a uniform for the youth in revolt.