boyfriend

Founded in 2017 in Beirut by stylist and creative director Amine Jreissati, Boyfriend The Brand is a gender-neutral fashion label rooted in the concept of "Minimal. Subliminal. Gender Invisible." Jreissati, a former fashion editor, launched the brand to emphasize the importance of versatile basics that can be mixed and matched effortlessly. The label focuses on laid-back streetwear and effortless style, offering pieces like oversized quilted jackets, loose-fitting trousers, and graphic tees that blur traditional gender lines.

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