boysloft
Italian concept store and label known for its genderless, avant-garde curation and premium streetwear basics.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 1998 by Roberta Valentini in Brescia, Italy, Boysloft is a pioneering concept store and private label that has established itself as a cultural anchor in the Italian avant-garde scene. Part of the influential Penelope retail group, the brand was conceived as a genderless, street-focused incubator that merges fashion with art, music, and design.
Featured Items
crew-neck mini dress
$183.00$211.00
straight-leg trousers
$212.00$244.00
eyelet-detail mini skirt
$157.00$181.00
scalloped-hem leggings
$145.00$167.00
high-neck top
$163.00$187.00
seam-detail long-sleeve top
$163.00$187.00
crew-neck mini dress
$183.00$211.00
straight-leg trousers
$212.00$244.00
eyelet-detail mini skirt
$157.00$181.00
scalloped-hem leggings
$145.00$167.00
high-neck top
$163.00$187.00
seam-detail long-sleeve top
$163.00$187.00
Learn More
Why This Historic Italian Buyer Is Auctioning Off Part of Her Archive
A comprehensive profile of founder Roberta Valentini, detailing the history of her retail concepts including Penelope and Boysloft (founded 1998). The piece covers her visionary approach to buying avant-garde designers like Margiela and Yamamoto and her recent decision to auction her personal archive.
Roberta Valentini’s 'Penelope Archive' to be auctioned in Paris
Discusses the cultural impact of Roberta Valentini's retail group, specifically mentioning Boysloft as a contemporary spinoff. The article highlights her role as a pioneer in the Italian avant-garde scene and details the auction of her historic fashion collection.
Retailer to watch: ROBERTA VALENTINI, BOYSLOFT/APT.28, BRESCIA
An in-depth interview with founder Roberta Valentini specifically focused on the Boysloft/Apt.28 concept. She discusses her buying philosophy, the store's unique merchandise mix, and how she curates for a customer base that values identity over trends.
Andrea “FACE” Facelli on Nike & VLONE
An interview with artist and designer Andrea Facelli that highlights Boysloft's cultural relevance in the streetwear scene. Facelli discusses creating a special collection for the Brescia store, positioning it alongside global retailers like Colette and Union.