Italian concept store and label known for its genderless, avant-garde curation and premium streetwear basics.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1998 by Roberta Valentini in Brescia, Italy, Boysloft is a pioneering concept store and private label that has established itself as a cultural anchor in the Italian avant-garde scene. Part of the influential Penelope retail group, the brand was conceived as a genderless, street-focused incubator that merges fashion with art, music, and design.