Northern Irish beauty brand known for its highly pigmented, rainbow-hued palettes and inclusive approach to makeup.
ORIGIN
Northern Ireland
PRICE TIER
affordable
Founded in Belfast in 2012 by former market trader Brendan McDowell, BPerfect Cosmetics emerged with a vision to make beauty bold, inclusive, and transformative. The brand gained early momentum following a successful appearance on Ireland's Dragons' Den, quickly evolving from a local startup into a global beauty player. BPerfect is celebrated for its high-performance, intensely pigmented formulas, most notably its viral Carnival eyeshadow palettes created in collaboration with makeup artists like Stacey Marie. These expansive, rainbow-hued palettes have become a benchmark for creative makeup enthusiasts and drag artists alike, praised for their blendability and striking color payoff.