American brand offering comfortable, wireless bras for teens and young women, focused on fit education and body positivity.
ORIGIN
USA
PRICE TIER
affordable
Founded by intimate apparel industry veteran Wendy Herman, BRABAR was born from the frustrating experience of shopping for bras with her teenage daughter. Launched around 2019, the brand's mission is to revolutionize the bra shopping experience for teens and young women by prioritizing comfort, proper fit, and body positivity. BRABAR's core products are seamless, wireless bras, bralettes, and sports bras, designed as a hybrid of the two for maximum comfort. The brand champions a "Shop by Band" sizing method to challenge outdated industry standards and ensure an accurate fit, offering an inclusive size range from 28A to 38DDD/F.