Los Angeles-based label known for fusing high-performance athletic technology with a minimalist, fashion-forward design.
ORIGIN
USA
PRICE TIER
premium
Founded in 2012 by David Raysse, a veteran footwear designer with experience at Adidas and Fila, BRANDBLACK operates at the intersection of performance sportswear and high fashion. Born from a desire to create products that were technically advanced without sacrificing a sophisticated, minimalist style, the Los Angeles-based brand quickly carved out a niche. Raysse, whose father co-founded Kenzo and whose mother was a pioneering Black model, infused this creative heritage into the brand's DNA, aiming to offer an alternative to the saturated mainstream sneaker market. The brand's core is rooted in basketball, gaining early traction with a signature shoe line for NBA player Jamal Crawford, the "J. Crossover."