bread beauty supply

Founded in 2020 by Maeva Heim, Bread Beauty Supply is a haircare brand born from a need for simplicity and fun in the textured hair space. Heim, who grew up in her mother’s hair-braiding salon in Perth, Australia, and later worked for major beauty corporations, felt unrepresented by the complicated and often clinical products available for her hair type. The brand’s philosophy is to provide the essentials for curly, coily, and kinky hair, simplifying wash day with effective, clean, and playfully packaged products.

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