Sports apparel brand known for real-time, officially licensed fan gear capturing viral moments in hours.
ORIGIN
United States
PRICE TIER
mid
Founded in 2014 in Washington, D.C., BreakingT is a pioneer in real-time sports merchandise, creating premium fan gear that commemorates the biggest moments in sports as they happen. The brand operates like a newsroom, utilizing its proprietary social data analytics platform, CrowdBreak, to monitor fan conversations and turn viral moments, memes, and local rallying cries into officially licensed apparel in a matter of hours. BreakingT partners directly with major players' associations, including the MLBPA, NFLPA, NHLPA, WNBPA, and USWNTPA, ensuring that proceeds from every sale go back to the athletes.