New York-based streetwear brand known for its rebellious, pop culture-inspired designs and upcycled vintage pieces.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2003 by Pratt Institute graduate Brian Wood, BWOOD is an independent American streetwear brand rooted in New York City's urban culture. The brand, also known by the designer's full name, built a cult following with its rebellious attitude and whimsical sense of humor, expressed through graphic T-shirts and conceptually driven collections. BWOOD is recognized for its signature style that fuses meticulous detailing, technical fabrics, and mashup designs that often reference popular culture, creating pieces that are intended to be conversational and thought-provoking.

Announcement of the brand's evolution into 'Saint Gooney,' marking a new creative partnership and era for founder Brian Wood, described as the 'afterlife' of the BWOOD label.

A detailed review of a fashion-forward vintage mashup collection paying tribute to Puerto Rico, showcasing the brand's Nuyorican influences and pop art aesthetic.
A profile of the Lower East Side boutique led by Pratt Institute-trained designer Brian Wood, detailing the brand's roots in skate and street culture and its 'rebellious alternative' positioning.
Details a unique collaboration between BWOOD and the TV show Inside Edition, featuring exclusive merchandise like the 'Syndicated' hoodie and highlighting Wood's previous work with Nike.
An interview with Brian Wood discussing his design background, injury recovery, and notable collaborations with Alpha Industries and Crown Royal.