bright swimwear

Swedish brand Bright Swimwear was founded in 2017 by Maria Johansson with a mission to create high-quality, comfortable swimwear designed to be loved for seasons. The direct-to-consumer label is known for its vibrant, mix-and-match bikinis that feature on-trend prints and bold, summer-inspired colors. In recent years, the brand has incorporated sustainable materials like ECONYL®, a regenerated nylon made from waste products, into its collections. Bright Swimwear has built a strong following among young adults through a robust social media presence and influencer collaborations, emphasizing body positivity in its marketing. In 2021, the company shifted its strategy to focus exclusively on its direct-to-consumer channel, aiming to improve its supply chain and expand its use of sustainable fabrics.