Italian performance brand known for its futuristic 90s eyewear and professional-grade ski and cycling safety gear.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1985 in Milan by Alberto Brignone, Briko is an Italian performance brand that became a defining aesthetic force in 90s sports culture. Originally launched to supply the Italian national ski team with technical wax, the brand rapidly expanded into eyewear and helmets, gaining global notoriety through its futuristic, bug-eyed sunglasses worn by sporting legends like Marco Pantani and Alberto Tomba. Briko’s design language is characterized by an aggressive, aerodynamic geometry that merges high-speed functionality with a distinctively bold, almost sci-fi visual identity.