French watchmaker blending British preppy style with a sporty, chic, and slightly unconventional design.
ORIGIN
France
PRICE TIER
premium
Briston is a French watch brand founded in 2012 by Brice Jaunet, a veteran of the luxury watch industry with 15 years of experience at prestigious houses like Cartier and Zenith. Drawing inspiration from his time as a student at Oxford, Jaunet infused the brand with a quintessentially British "preppy" and sporty-chic spirit. The brand is best known for its signature cushion-shaped 'Clubmaster' case, which often utilizes innovative materials like cellulose acetate, traditionally used in high-end eyewear. This use of colorful acetate, sourced from the renowned Italian house Mazzucchelli, gives Briston watches a distinctive and recognizable character.