American specialty retailer known for innovative travel gadgets, massage chairs, and premium home comfort essentials.
ORIGIN
United States
PRICE TIER
premium
Founded in 1965 by Pierre de Beaumont in Peterborough, New Hampshire, Brookstone began as a mail-order catalog for "hard-to-find tools" before evolving into a mall staple synonymous with interactive retail. Originally celebrated for its hands-on environment where customers could test everything from massage chairs to kinetic sand, the brand has since shifted its focus following a 2018 restructuring that closed its mall locations. Today, under the ownership of Bluestar Alliance, Brookstone operates primarily through its e-commerce platform and a network of airport stores, catering to travelers and wellness-seekers.